Japanese culture is famous for its attention to detail, and jeans are no exception. Japanese denim has a cult following in Europe and America because of its amazing look and feel. It’s different because it uses traditional production techniques that have long been abandoned elsewhere. Though far more labor-intensive -- and expensive -- the jeans produced this way have a feel and appearance that is second to none.
One of the most distinctive characteristics of classic Japanese jeans is their “selvage edge,” meaning that the fabric edges have a woven finish rather than being cut and overlocked like ordinary jeans. The selvage can be seen on the outer leg seam when cuffs are rolled up -- a detail that will be noticed by denim connoisseurs and is a sign of the fabric’s superior quality. Another factor in this quality is the dye used for Japanese denim: natural rather than synthetic indigo, with yarn dipped up to 30 times to produce an incredibly deep and rich color that weathers with time.
That's why ETIENNE MARCEL LOVES JAPANESE DENIM
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